Do you remember, back at the beginning of this year when the pandemic just started, we all said “when this thing is over, then…” and then some statement would follow that would describe a “back to normal” life.
If you’re like me then you may occasionally find other humans complicated and confusing, to say the least.
In an effort to mitigate that, I attempt to educate myself on how to be a better communicator.
So… where should I start with my book, brand or website? Instead of choosing some random element and cobbling everything together so that it “kinda-sorta fits,” I recommend working through two big questions first.