


What Writing My Own Nonfiction Book Taught Me
As a book designer and self-publishing coach, I thought I knew the process inside and out. After all, I help authors every day, designing covers, mapping publishing timelines, guiding layout decisions, and troubleshooting those last-minute launch panics. However,...
Website Makeover: Why Designers Struggle With Their Own Sites
Need a website makeover? Here’s why even designers delay updates—and how small changes can move your brand forward without a full overhaul.

Ai in Artistry: Bridging Creativity and Innovation
For a while, I resisted diving into AI-generated imagery. Why? Well, being a visual artist, I stuck to the idea that AI might be the easy way out. But let me tell you, that’s not the case at all! It does save time on the computer, skipping lengthy Photoshop...
Media Narratives: The Power of Storytelling in Today’s World
When I taught my four-week course called “Career by Design” earlier this year, I thought a lot about how crucial it is for business owners to have a solid brand story. Your story can truly push your business ahead. If you’re anything like me,...
From Small Grocery Store to Community-Building Supermarket: A Family’s Entrepreneurial Journey
My Dutch grandparents were business-minded folks. In this old photo, you can see them in front of their store, probably from the late ’50s, though I’m not entirely sure about the date. They began with a small grocery store in Hillegom, a town in the...
Designing a Book Cover: Crafting the Perfect Look
We’ve all heard the saying, “Don’t judge a book by its cover,” but let’s be honest, we often do! (I must admit, I also pick wines by their labels, but we’ll save that for another time.) For authors, creating a book cover isn’t...
Unlock Your Potential: The Magic of Having a Vision
Have you ever felt like life is a journey without a map? You’re not alone. Many of us go through life without a clear sense of where we’re headed. But imagine having a vision that lights up your path and propels you forward. In this blog post, we’ll...
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