What’s the Game Plan For Your Website?

What’s the Game Plan For Your Website?

Marsha had a great idea for a business. She dreamed about it every night, thought about it incessantly every day. She bought the domain name and chose a lovely shade of green for her logo. Weeks went by. Then months. And Marsha began to lose enthusiasm for her project. Wordpress themes. Graphics. Actual words. Opt-ins. Newsletters. Analytics. They danced through her head like high-strung Sugar Plum Fairies. What started off as “this is going to change the world” morphed into “I’m sooooooo overwhelmed.” Her idea stayed just that… an...

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