Bright Light Graphics

Visual Storytelling

Love For the Win

Love For the Win

If you’re like me then you may occasionally find other humans complicated and confusing, to say the least.
In an effort to mitigate that, I attempt to educate myself on how to be a better communicator.

What’s the Game Plan For Your Website?

What’s the Game Plan For Your Website?

So… where should I start with my book, brand or website? Instead of choosing some random element and cobbling everything together so that it “kinda-sorta fits,” I recommend working through two big questions first.

Getting to the Soul of Your Business

Getting to the Soul of Your Business

Redesigning your current website? Developing your brand voice? Publishing a book? Launching a marketing campaign? Keep reading, friend. Maybe you’re a coach, a wellness worker or an author. Business cards have been ordered. You’ve created an Instagram account. There’s...
The Difference Between a Brand and a Visual Identity

The Difference Between a Brand and a Visual Identity

Ever noticed how easily people toss the word “brand” around in conversations? “You must build your brand!” “I just re­branded my business!” “Do you do branding?” It rolls off the tongue as a muddled, overarching word meant to describe everything about a business. But...
The Art of Asking Great Questions

The Art of Asking Great Questions

I love asking questions. The inquisitive part of me adores learning and having meaningful conversations that go beyond surface-skimming chit chat. As a business owner, I’ve learned that asking questions is a crucial component of building a brand and making...