{"id":96,"date":"2019-11-04T12:21:24","date_gmt":"2019-11-04T20:21:24","guid":{"rendered":"https:\/\/lieve.pat-martinez.com\/?p=96"},"modified":"2021-04-12T11:30:23","modified_gmt":"2021-04-12T18:30:23","slug":"getting-to-the-soul-of-your-business","status":"publish","type":"post","link":"https:\/\/brightlightgraphics.com\/getting-to-the-soul-of-your-business\/","title":{"rendered":"Getting to the Soul of Your Business"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]<\/b>Redesigning your current website? Developing your brand voice? Publishing a book? Launching a marketing campaign? Keep reading, friend. Maybe you\u2019re a coach, a wellness worker or an author. Business cards have been ordered. You\u2019ve created an Instagram account. There\u2019s a cup full of brand new pens on the corner of your desk. Each morning you open your Mac, ready to do #allthethings. And then sit there. What should you write? Should you be calling someone? Will another inspirational meme on Facebook light a fire under your crowd\u2019s hineys? You re-fresh your inbox every ten minutes, only to find 3 new email newsletters from other businesses that seemingly have their shit together. It\u2019s called \u201cbeing stuck.\u201d You want<\/i> to connect. You want<\/i> to serve people. You want<\/i> to stand out. But you have no idea how to make that all happen. It\u2019s something I see over and over again with my clients. Most people are too close to their business\u2026 their baby\u2026 to see beyond its intricacies and dive deeper into the actual \u201cbrand.\u201d Running a business without a clear idea of what your brand represents is like building a car and forgetting to put the engine inside. You just sit there, wondering why it isn\u2019t going anywhere. Building a brand is a unique, mysterious and often confusing process. You see,\u00a0 a brand is something you earn<\/a>. It\u2019s based on other people\u2019s experiences with your services or products. They form a story inside their heads based on how you make them feel and the values they believe you have. They create it. They experience it. A brand is their perception of your company\u2019s soul. While it\u2019s partly out of your control to determine what others think, you can<\/i> set-up a brand poised for success by gaining a clear understanding of what drives your business. What\u2019s the core? What\u2019s the why? What\u2019s the grand vision? Without this awareness, it will be difficult to express your brand identity visually or know what will connect your business to its right crowd. I have a strong desire to make life easier for business owners. I understand how overwhelming it can be to build a brand and keep it in front of people. The world is a competitive place and standing out in it takes work. It\u2019s why I created a new 35-day program called The Art of Creation<\/i>. I wanted to give business owners insights into their unique story, as well as the ability to wrap their brains around the brand creation process.<\/p>\n

“The Art of Creation<\/em>\u00a0offered\u00a0me the structure I needed to develop my business plan. <\/span>My brain works intuitively and nonlinear\u00a0which is great for inspiration, but when it comes down to getting all these ideas structured I needed some help. The Art of Creation<\/em> gave me exactly that.” ~\u00a0<\/em><\/span>Ingelise van Tijn,\u00a0Founder of Heldenreis in Praktijk\u00a0(Hero\u2019s journey in practice)<\/em><\/strong><\/p><\/blockquote>\n

I\u2019m super proud of this program because it\u2019s not just another wimpy e-book telling you what to do. Instead, it approaches brand development from seven different vantage points. You are forced to think deeply about yourself, your business, your crowd and your vision.<\/p>\n

Lieve, I need some brand clarity. Let\u2019s do this! (Click on the book image below)<\/strong><\/p>\n

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The Art of Creation<\/em> is an invaluable tool for building a brand identity. If you are taking on an overwhelming project such as building a website, diving into a book project, crafting a logo or creating a promotional video, The Art of Creation<\/i> will be the anchor that restores focus when your work is tempted to drift.<\/p>\n