Media Narratives: The Power of Storytelling in Today’s World

by | Nov 19, 2023

When I taught my four-week course called “Career by Design” earlier this year, I thought a lot about how crucial it is for business owners to have a solid brand story. Your story can truly push your business ahead.

If you’re anything like me, you’ve been glued to social media and the news lately. You’ve likely noticed how storytelling holds immense power today. The world feels quite chaotic, and a big part of that chaos comes from the stories we encounter. These stories shape different perspectives and opinions among people, causing division.

Those who write truly understand this. They know the incredible impact stories can have.

Yet, the upside is this: Stories also wield the power to do good, to better our world. So: what’s your narrative? What’s meaningful to you? What are your aspirations to share positivity and bring light to this dark world of ours? How will you make a positive impact?

I’m interested to hear your thoughts.


(image: Suzy Hazelwood,